An approach to problem-solving that prioritises understanding and addressing the needs, preferences, and behaviours of humans throughout the design process. It involves continuous feedback, iteration, and empathy to create experiences and solutions.
« Back to Glossary IndexPlaybook: Crafting a Low-Budget Customer Experience (CX) Strategy
Embarking on the journey of crafting an exceptional Customer Experience (CX) doesn't demand a hefty budget. This playbook serves as...